Your Gut is Still Not Smarter Than Your Head, How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits, Wiley, Kevin Clancy, Peter Krieg,Sales and marketing,Business and Management, decades; head; gut; driven; industry; one; rarely; expenditures; executives; times; business function; line; bottom; answer; job; krieg; kevin; consultants; implement disciplined; explain; quantifiable; accountable; practices,, , United States, en-UShttps://www.wiley.comdecades; head; gut; driven; industry; one; rarely; expenditures; executives; times; business function; line; bottom; answer; job; krieg; kevin; consultants; implement disciplined; explain; quantifiable; accountable; practices, [BLURB],[CITY],,books, ebooks, biblet, Book2look