About the book
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.
This book was originally published as a special issue of the Journal of Advertising.
Editions of Green Advertising and the Reluctant Consumer
- EBook
- ISBN 9781317700050
- PDF
- ISBN 9781317700067
Read an Excerpt
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.
This book was originally published as a special issue of the Journal of Advertising.
Frequently Asked Questions
What is Green Advertising and the Reluctant Consumer about?
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.
This book was originally published as a special issue of the Journal of Advertising.
What core themes, tropes, or subjects are explored in Green Advertising and the Reluctant Consumer?
Reference, Information and Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Where can I read a sample of Green Advertising and the Reluctant Consumer?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317700050
Who is/are the Author/s of the book Green Advertising and the Reluctant Consumer?
Kim Sheehan, Lucy Atkinson
Who is the Publisher of the book Green Advertising and the Reluctant Consumer?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
Green Advertising and the Reluctant Consumer is available as ebook(ISBN 9781317700050) and pdf(ISBN 9781317700067)