Brand Meaning
Meaning, Myth and Mystique in Today’s Brands
By Mark Batey | Publisher: Taylor and Francis
About the book
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research.
For more information, visit www.brandmeaning.com.
Editions of Brand Meaning
- EBook
- ISBN 9781135733456
- PDF
- ISBN 9781317558026
Read an Excerpt
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research.
For more information, visit www.brandmeaning.com.
Frequently Asked Questions
What is Brand Meaning about?
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research.
For more information, visit www.brandmeaning.com.
What core themes, tropes, or subjects are explored in Brand Meaning?
Society and Social Sciences > Psychology > Occupational and industrial psychology
Where can I read a sample of Brand Meaning?
You can read an official preview of the few pages here https://www.book2look.com/book/9781135733456
Who is/are the Author/s of the book Brand Meaning?
Mark Batey
What are the ISBN numbers for the physical and digital editions?
Brand Meaning is available as ebook(ISBN 9781135733456) and pdf(ISBN 9781317558026)