Multichannel Marketing, Metrics and Methods for On and Offline Success, Wiley, Akin Arikan,Internet: general works,Digital and Information technology: general topics, multichannel marketing, online metrics, online advertising, measuring campaign success, analtyics, offline marketing, online marketing, Internet marketing, web analytics, web metrics, online marketing tools, online marketing techniques, online marketing case studies, customer-centric marketing, cross-channel marketing, brand marketing, online-offline lift, conversions, cross-channel advertising, ROI,, , United States, en-UShttps://www.wiley.commultichannel marketing, online metrics, online advertising, measuring campaign success, analtyics, offline marketing, online marketing, Internet marketing, web analytics, web metrics, online marketing tools, online marketing techniques, online marketing case studies, customer-centric marketing, cross-channel marketing, brand marketing, online-offline lift, conversions, cross-channel advertising, ROI, [BLURB],[CITY],,books, ebooks, biblet, Book2look