About the book
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as:
- consumer behaviour
- marketing communications
- strategic marketing
- international marketing
- experiential marketing
- and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Editions of Routledge Handbook of Sports Marketing
- EBook
- ISBN 9781317584919
- PDF
- ISBN 9781317584926
Read an Excerpt
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as:
- consumer behaviour
- marketing communications
- strategic marketing
- international marketing
- experiential marketing
- and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Frequently Asked Questions
What is Routledge Handbook of Sports Marketing about?
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as:
- consumer behaviour
- marketing communications
- strategic marketing
- international marketing
- experiential marketing
- and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
What core themes, tropes, or subjects are explored in Routledge Handbook of Sports Marketing?
Sports and Active outdoor recreation > Sport: general > Sporting events and management > Sports management and facilities
Where can I read a sample of Routledge Handbook of Sports Marketing?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317584919
Is Routledge Handbook of Sports Marketing part of a series, and can it be read as a standalone?
Yes it is a part of series Routledge International Handbooks
Who is/are the Author/s of the book Routledge Handbook of Sports Marketing?
Michel Desbordes, Nicolas Chanavat, Simon Chadwick
Who is the Publisher of the book Routledge Handbook of Sports Marketing?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
Routledge Handbook of Sports Marketing is available as ebook(ISBN 9781317584919) and pdf(ISBN 9781317584926)