Routledge Handbook of Sports Marketing, , Taylor and Francis, Michel Desbordes, Nicolas Chanavat, Simon Chadwick,Sports management & facilities,Sporting events & management, ambush marketing, marketing ethics, Michel Desbordes, Simon Chadwick, sport brands, sport fans, sport marketing, sport sponsorship, sports media,, Routledge International Handbooks, United Kingdom, en-GBhttp://routledge.comambush marketing, marketing ethics, Michel Desbordes, Simon Chadwick, sport brands, sport fans, sport marketing, sport sponsorship, sports media, [BLURB],[CITY],,books, ebooks, biblet, Book2look