The Machine Age of Customer Insight
By Martin Einhorn,Michael Loeffler,Emanuel de Bellis,Andreas Herrmann,Pia Burghartz | Publisher: Emerald Publishing Limited
About the book
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Editions of The Machine Age of Customer Insight
- Paperback
- ISBN 9781839096976
Read an Excerpt
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Frequently Asked Questions
What is The Machine Age of Customer Insight about?
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
What core themes, tropes, or subjects are explored in The Machine Age of Customer Insight?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of The Machine Age of Customer Insight?
You can read an official preview of the few pages here https://www.book2look.com/book/9781839096976
Who is/are the Author/s of the book The Machine Age of Customer Insight?
Martin Einhorn,Michael Loeffler,Emanuel de Bellis,Andreas Herrmann,Pia Burghartz
What are the ISBN numbers for the physical and digital editions?
The Machine Age of Customer Insight is available as paperback(ISBN 9781839096976)
Where can I buy The Machine Age of Customer Insight online or support local independent bookshops?
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Where can I buy The Machine Age of Customer Insight?