The Heart of Innovation, A Field Guide for Navigating to Authentic Demand, Berrett-Koehler Publishers, Daniel Sabbah, Mark Wegman, Matt Chanoff, Merrick Furst,Research and development management,Management of specific areas, work;marketing;entrepreneur;product demand;business success;leaders;how to find customers;deliberate innovation;how to find innovation;product launch;tech;product design;how to innovate;Authentic demand;business;economics;startup;creativity;innovation;business books;entrepreneur books;business plan;business strategy;data;success books;business development;data analytics;how to start a business;economics books;entrepreneur gifts;start up;venture capital;predictive analytics;competitive strategy,, , United States, en-UShttps://www.penguinrandomhouse.comwork;marketing;entrepreneur;product demand;business success;leaders;how to find customers;deliberate innovation;how to find innovation;product launch;tech;product design;how to innovate;Authentic demand;business;economics;startup;creativity;innovation;business books;entrepreneur books;business plan;business strategy;data;success books;business development;data analytics;how to start a business;economics books;entrepreneur gifts;start up;venture capital;predictive analytics;competitive strategy, [BLURB],[CITY],,books, ebooks, biblet, Book2look