About the book
America’s community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.
Examining experiences at a wide variety of community papers — from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago — Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy’s findings will interest everyone with a stake in the health and survival of local media.
Editions of Saving Community Journalism
- Hardcover
- ISBN 9781469615424
- Paperback
- ISBN 9781469676692
- EBook
- ISBN 9781469615448
- EBook
- ISBN 9798890847539
- EBook
- ISBN 9781469615431
- PDF
- ISBN 9798890847522
Read an Excerpt
America’s community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.
Examining experiences at a wide variety of community papers — from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago — Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy’s findings will interest everyone with a stake in the health and survival of local media.
Frequently Asked Questions
What is Saving Community Journalism about?
America’s community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.
Examining experiences at a wide variety of community papers — from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago — Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy’s findings will interest everyone with a stake in the health and survival of local media.
What core themes, tropes, or subjects are explored in Saving Community Journalism?
Economics, Finance, Business and Management > Industry and industrial studies > Media, entertainment, information and communication industries
Where can I read a sample of Saving Community Journalism?
You can read an official preview of the few pages here https://www.book2look.com/book/9781469615424
How long is Saving Community Journalism and how many pages does it have?
Saving Community Journalism has 264 page(s)
Who is/are the Author/s of the book Saving Community Journalism?
Penelope Muse Abernathy
What are the ISBN numbers for the physical and digital editions?
Saving Community Journalism is available as hardcover(ISBN 9781469615424) and paperback(ISBN 9781469676692) and ebook(ISBN 9781469615448) and ebook(ISBN 9798890847539) and ebook(ISBN 9781469615431) and pdf(ISBN 9798890847522)
Where can I buy Saving Community Journalism online or support local independent bookshops?
You can buy Saving Community Journalism from below
Where can I buy Saving Community Journalism?