Brand NFL

Making and Selling America's Favorite Sport

By Michael Oriard | Publisher: The University of North Carolina Press

About the book

Professional football today is an $8 billion sports entertainment industry — and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard’s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Editions of Brand NFL

Paperback
ISBN 9780807871560
EBook
ISBN 9781469604992
EBook
ISBN 9780807899656
EBook
ISBN 9798893130140
PDF
ISBN 9798890840356

Read an Excerpt

Professional football today is an $8 billion sports entertainment industry — and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard’s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Frequently Asked Questions

What is Brand NFL about?

Professional football today is an $8 billion sports entertainment industry — and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard’s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

What core themes, tropes, or subjects are explored in Brand NFL?

Sports and Active outdoor recreation > Ball sports / ball games > Football variants and related games > American football

Where can I read a sample of Brand NFL?

You can read an official preview of the few pages here https://www.book2look.com/book/9780807871560

How long is Brand NFL and how many pages does it have?

Brand NFL has 344 page(s)

Who is/are the Author/s of the book Brand NFL?

Michael Oriard

Who is the Publisher of the book Brand NFL?

The University of North Carolina Press

What are the ISBN numbers for the physical and digital editions?

Brand NFL is available as paperback(ISBN 9780807871560) and ebook(ISBN 9781469604992) and ebook(ISBN 9780807899656) and ebook(ISBN 9798893130140) and pdf(ISBN 9798890840356)

Where can I buy Brand NFL online or support local independent bookshops?

You can buy Brand NFL from below

Where can I buy Brand NFL?