Strategic Social Media, From Marketing to Social Change, Wiley, L. Meghan Mahoney, Tang Tang,Advertising,Sales and marketing, Social media; strategic social media; social media landscape; media and social change; social media marketing; information diffusion; social media tools; social capital; social identity; mobilization; new social relations; social connectivity; behavior change; popular participation; online engagement; location based applications; content sharing; business models; social media marketing; first movers; followers; brand management; audience analysis; social media contexts; cause marketing; social profit; health communication; social counseling; mass delivery,, , United States, en-UShttps://www.wiley.comSocial media; strategic social media; social media landscape; media and social change; social media marketing; information diffusion; social media tools; social capital; social identity; mobilization; new social relations; social connectivity; behavior change; popular participation; online engagement; location based applications; content sharing; business models; social media marketing; first movers; followers; brand management; audience analysis; social media contexts; cause marketing; social profit; health communication; social counseling; mass delivery, [BLURB],[CITY],,books, ebooks, biblet, Book2look