The Business Environment of Europe
Firms, Governments, and Institutions
By Terrence R. Guay | Publisher: Cambridge University Press
About the book
The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.
Editions of The Business Environment of Europe
- Hardcover
- ISBN 9780521872478
- Paperback
- ISBN 9780521694162
Read an Excerpt
The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.
Frequently Asked Questions
What is The Business Environment of Europe about?
The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.
What core themes, tropes, or subjects are explored in The Business Environment of Europe?
Economics, Finance, Business and Management > Business and Management > International business
Where can I read a sample of The Business Environment of Europe?
You can read an official preview of the few pages here https://www.book2look.com/book/9780521872478
Who is/are the Author/s of the book The Business Environment of Europe?
Terrence R. Guay
What are the ISBN numbers for the physical and digital editions?
The Business Environment of Europe is available as hardcover(ISBN 9780521872478) and paperback(ISBN 9780521694162)